Offer Birthday Gifts Via Email
Email can have its place if it’s specialized. Your first issue is getting people to write clearly or tell you their email address. This is often done at the cash register while taking an order or getting paid. If they will give you that information you can send them a note about a birthday, a special offer, or an upcoming holiday celebration.
Let patrons know that they will be receiving a special gift for their birthday. When their special date is close, email your customers before their birthday with a special coupon for a free appetizer or dessert. when the patrons reserve dinner for two or more.
How big is your email list? Could 20% of those people come to you for a birthday party this year? What would that do to your gross income?
Most people celebrate their birthday with a big group at dinner. Giving them an incentive to choose your restaurant on their special day can both increase your sales and introduce new people to your restaurant. If they’re new you could hand out a standard “always available all year” menu. It will contain your contact information and could contain a reminder that the reader can get more information weekly at Singapore Shopper Magazine and include your landing page address. Advise the reader you often run specials also in the Exciting Dining Weekend Edition, or the Weekly Dining Out Specials section. Doing so, we’re working together to help the readers and help one-another.
